Through a combination of innovation, investment, and fierce competition, SoftBank has successfully disrupted the wireless market in Japan and become a global leader in the mobile Internet.  Following SoftBank’s more than $22 billion investment in Sprint, we are looking forward to bringing our competitive and innovative approach to the U.S. wireless market.  Our goal is to connect Americans to the full promise of the mobile Internet and to improve people’s lives by bringing faster, more reliable wireless services to the U.S. in an age when access to high-speed mobile connectivity is critical.

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What People Are Saying

  • Son’s vision is clear. He understands the concept of providing what the customer wants at a better price and, as he explained this week to anyone and everyone who would listen, he strongly believes the U.S. market is poorly served by the duopolists: Verizon and AT&T.

  • SoftBank has competed aggressively in Japan…[and] was largely responsible for making high-speed Internet affordable to consumers… A few years later, it used a similar low-price strategy in the wireless business. If it competes aggressively in the United States, SoftBank could help shake up the highly concentrated American industry.

  • The best way to describe what is happening today is after getting together with Softbank last summer, Sprint the caterpillar wrapped itself in a cocoon and started its metamorphosis. When it breaks out Sprint should be a butterfly ready to fly. A completely new and different company. Currently Sprint is going through its transformation.

  • In Japan, Mr. Son triggered a price war in the country’s hidebound telecommunications industry in 2001 by pushing SoftBank into high-speed networks. Known until then as an investor and provider of Internet services, SoftBank helped replace slow dial-up connections with some of the fastest, cheapest broadband prices in the world.

  • SoftBank outgrew both its rivals in new users every year from 2008 to 2013, and its market value has more than quadrupled to $92 billion since June 2008, when the company announced it would start offering the iPhone.

  • We believe regulators have a favorable view of SoftBank Chairman/CEO/President Masayoshi Son and see the potential for disruption Masayoshi Son could bring to the U.S. carrier market.

    Regulatory Checks Show Regulators’ Increasingly Open View Towards Potential Sprint/T-Mobile USA Merger

    FBR & Co.

  • The American-educated Japanese mogul [Masayoshi Son] has always dreamed big. His company moved into the wireless telecommunications industry only eight years ago by buying Vodafone’s Japan assets, and quickly sought to become that country’s biggest cellphone service provider. He has certainly gained on incumbents like NTT DoCoMo, disrupting them with a combination of lower prices, smart marketing and an emphasis on faster speeds.

  • Masa, if you don’t know him, is one of those rare and inspiring people that want to change the world for the better, but he actually makes it happen.  Though I’m not sure Masa ever sleeps, I do know that he dreams big and he translates those dreams into relentless action.  As with many of the technology titans I met or worked with during my 25 years in Silicon Valley prior to going to Japan, Masa has always had a great vision for the future.  He recognized the power of technology early on and he evolved his software distribution business into the world’s leading fully integrated mobile Internet company.

  • Masayoshi Son is a man who knows how to dream big and turn those dreams into realities.  As head of SoftBank, he has made big early bets and also shown a penchant for being able to come from behind – having taken a small player in the Japanese wireless market and turned it into a serious player through aggressive, bold moves.

  • Since that time, Son has repeatedly challenged his larger rivals through acquisitions, including fixed-line phone operator Japan Telecom Co. in 2004 and Vodafone K.K., the local unit of Vodafone Group PLC, in 2006. Each conquest thrust SoftBank Corp. into a new business area, helping it boost market share, lower prices and establish the solid presence it enjoys today.

  • Few management experts would argue successful corporate turnarounds are a rare and beautiful thing. Maybe they’re not quite as rare as a Triple Crown winner like Secretariat or Seattle Slew, but they are equally impressive and inspiring to watch […] If you want to learn how it’s done, there’s a great class currently in session: Softbank chairman Masayoshi Son’s turnaround of Sprint.

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Expect the Unexpected